Find exact location of ip address
However, the accuracy of IP geolocation information can vary wildly across service providers. Within this post, we will look at how IP geolocation information is used, explore why accuracy varies across providers along with the impact of inaccurate information, how Oracle Dyn improves the accuracy of IP geolocation, and why that improved accuracy is so important.
What Is an IP Address and Can It Show Where You Live?
The topics covered are largely relevant to IPv6 as well, but geolocation for IPv6 address space has its own unique challenges that are not covered here. For those doing business on the Internet like e-commerce sites and OTT video providers , and for those whose business is the Internet like Oracle Dyn , IP geolocation information is used for a number of different purposes. On the Marketing side, this information can be used to help customize messaging and advertisements, as well as providing clues for language localization.
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And because metrics are important to every marketer, IP geolocation information enables analytics tools to provide more insight into where users and customers are coming from and how that influences their online behavior, allowing marketers to take more targeted action. Figure 1: Customized discount based on geolocation-related information.
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IP geolocation information has value on a number of fronts for retailers. To improve the security of online shopping, the information can be used to help prevent fraudulent transactions. IP geolocation information can be used by retailers to customize offers and pricing promotions based on where the user is, or estimate the tax and shipping costs that will likely be incurred. Figure 2: Blocking access to media content based on IP geolocation information.
Once infrastructure is deployed, the information can drive traffic management decisions based on end user location. IP geolocation information also has geopolitical applications. In addition, national initiatives intended to keep sensitive data within the borders of the country, make it important to understand where servers and storage systems reside, as well as the countries that paths to those systems go through. Beyond placing default locations at an actual residence, as discussed above, inaccurate IP geolocation data can create problems for both consumer-facing and infrastructure-related use cases.
Building IP geolocation databases can be done programmatically, but the process should also incorporate input and tuning from human experts. Figure 3: City codes in hops and indicate the cities where those routers are located. While the techniques described above can help providers build their databases, ensuring that the resulting data is as accurate as possible is a non-trivial challenge.
A number of factors contribute to making it hard to arrive at accurate results:.
What You Can Find Out From an IP Address
The providers of commercial IP geolocation solutions presumably endeavor to offer their customers the most accurate data sets that they can. Commercial IP geolocation providers will often tout their accuracy levels in marketing documentation, ostensibly as a point of differentiation against the competition. While the accuracy of the information provided by an IP geolocation solution is important, it is also important to look at just how much of the IP address space those accuracy claims apply to. While there are nominal differences in accuracy claims, there appears to be little meaningful difference in the claims made by the providers about the breadth of coverage of their offerings, as the leading commercial providers claim coverage of over Many solution providers include GPS coordinates as part of a response, but these coordinates will generally map to a default location within the relevant geography, often its geographic center.
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As a rule, these coordinates should not be relied upon to identify the exact location of the user associated with the IP address. By steering users to the geographically closest infrastructure, an organization can improve user experiences, mitigate risks and boost customer satisfaction. This data powers a number of tools, coupled with IP geolocation information, that provide a geographic perspective on network interconnectivity, routing, transit, infrastructure assets, performance and latency changes, and other network events, and we are also bringing this insight to the Oracle Cloud Infrastructure console to provide predictive and real-time performance analysis for Oracle customers wishing to understand and optimize service delivery strategy for their key global markets.
Various free tools are available that tell you more about a computer an its IP address. Read More. On top of all this, most routers are set up to use dynamic IP addresses.
An IP address you used in the past may not point in your direction anymore! We talked about static IP addresses in our guide to setting one up for your home servers. Dynamic IP addresses do change. We explain why you don't need a static IP address.
Remember how humans work better with names than numbers? Of course, this does the computer no good; it needs an IP address instead of a name. If you want to learn more about DNS servers, you can read our guide to getting the best results out of them. DNS is often referred to as the phonebook of the internet, but it is far more than just a lookup service. If this is all true, however, how come the police know what houses to target during an illegal online bust? There are plenty of stories about hackers or illegal file sharers that are caught out by the police and subsequently arrested.
This is because the ISP you use has all the information needed to track your activity back to your home. You would have given them your name and address as part of the sign up process, and the ISP can use that to trace what activity comes from what household. If the evidence is strong enough, the ISP will be obliged to legally surrender the address of the target.
If the idea of someone learning your home city and country is enough to give you the shakes, you can get around this! The VPN then passes your request onto the website you want to visit. We explain how to find the IP address on your iPhone or Android phone. Your email address will not be published. Top Deals.
Simon Batt March 29, 6 minutes. Email Facebook Whatsapp Pinterest Twitter.